Sitka Community Hospital launches ‘Be Bright At Night’ biking and walking safety campaign

BeSeenBeSafeBrightPoster

NewSitkaCommunityHospitalLogoGetting around Sitka on foot or on bike is good for your health, and it’s good for the environment too. However it’s important that these activities be done safely.

Pedestrians — including people who travel by foot, wheelchair, stroller, or similar means — and cyclists are among the most vulnerable users of the road. According to the Centers for Disease Control and Prevention, in the next 24 hours, on average, 445 people in the United States will be treated in an emergency department for traffic-related pedestrian injuries. In 2012 alone, 76,000 walkers were injured in the United States.

Now that we’re into the darker season with more inclement weather, this is why the Sitka Community Hospital is launching its “Be Bright At Night” biking and walking safety campaign.

Sitka can be dark especially in winter and many of the bicycle and pedestrian fatalities happen in low visibility. Drivers can only stop or swerve for the people they see so having lights, reflectors and high visibility coats provides a great protective factor. Thanks for funds from Wells Fargo Bank and the State of Alaska Injury Prevention Program, the Sitka Community Hospital Health Promotion Program will be raffling off high visibility coats at various locations throughout Sitka.

People usually refer to injuries from collisions with cars as “accidents,” however they are preventable. The baseline data showed just 3 percent of walkers and bicyclists in Sitka were visible to motorists in dark conditions from about 150 feet. The hospital is committed to bringing that number up, especially in light of the fact that Sitka’s walk and bike commuting rates are significantly higher than the national average.

Having a coat that covers your whole upper body and can be seen from all sides is one way to be visible and safe as you walk the family dog, bike home from work or go for a walk anywhere near cars.

For more information the “Be Bright At Night” campaign, contact Sitka Community Hospital’s Director of Health Promotion Doug Osborne at 747-0373.

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