Visitors to Sitka will find it easier to get around downtown when new wayfinding signs are posted in late summer or early fall.
This project is part of the Greater Sitka Chamber of Commerce and Visit Sitka‘s new branding campaign, which will give the wayfinding signs a uniform look that matches other promotional items used by the groups (such as the visitor’s guide, ads and website).
“The Sitka Wayfinding plan is a comprehensive and unified directional sign system customized specifically for the Sitka community,” said Rachel Roy, executive director of Greater Sitka Chamber of Commerce and Visit Sitka. “The plan will help visitors and residents access the walkable downtown and nearby attractions by providing walking times and directions between locations as well as reflecting our community’s character and history.”
The current wayfinding signs were temporary signs posted in the summer of 2013 that were a bit cluttered and confusing. They also didn’t include estimated walking times, which can encourage people to walk to destinations. The new signs are using walking times over distances, since most foreign visitors aren’t familiar with miles/yards and most Americans are unfamiliar with kilometers/meters. The branding and wayfinding project started in 2014, but was delayed in 2015 when the then-Sitka Convention and Visitors Bureau (now Visit Sitka) was combined with the Greater Sitka Chamber of Commerce.
In the Sitka Brand Blueprint released in 2016 by Great Destination Strategies LLC, this is why wayfinding signage is important in the visitor industry. “Pedestrian Signage and Wayfinding: Signage systems serve vital roles. They inform, guide, and motivate travelers. They are also important in shaping the identity of a place through their style, design, colors, lettering, content and placement. Good signage can contribute significantly toward the satisfaction of visitors. The current wayfinding program will contribute significantly to the presentation of Sitka. Signs play an important role in encouraging people to spend money by effectively guiding them to desired locations.”
More information about the branding campaign can be found in the documents below.